How to Use Blogging for Email List Building
List building methods including comment in blogs, forums, and online communities. By being active and relevant online communities and leaving comments on blogs and forums, you can create a network of links back to your site. While many of these incoming links are discounted by search engines, they do create hundreds of pathways for potential clients to find your website.
One thing people ask me a lot is “Should I use SEO and pay per click advertising, even if I’m already doing well in search engine rankings?” I have to answer yes to this; there are a number of reasons why.
If you are using pay per click ads while you are already showing up high in search engine result pages, your site gains more valuable screen real estate on these results pages. When you have a larger presence, your site gets more traffic; meaning more conversions and more profits for you. It’s a simple thing, really – while it’s not free, it can and does usually more than pay for itself in terms of revenue generated by your website. The second compelling reason is that pay per click advertising lets you use many different keywords or key phrases at the same time, whereas SEO is geared towards a small number of terms. As any website owner knows, it’s hard to get a good search engine ranking for several different keywords or key phrases at the same time. You can specify which search terms your ad will show for with PPC ads; giving you a lot of flexibility and giving you exposure to a broader potential audience.
Unless you’ve been living under a rock for the past few years, you are well aware that a blog is a type of online journal. Maintaining a blog has a few advantages, one of the biggest is that you can use this virtual soapbox to establish yourself as an expert in your niche and build your brand. A lot of bloggers have managed to leverage this platform into becoming dominant players in their field. It takes some hard work and you’ll need a long term strategy to succeed at this, but blogging can be very powerful at generating leads and income for your business.
Using your blog for long tail SEO is also an effective tactic. Long Tail SEO is the use of a larger number of keywords and key phrases which are commonly used by people searching for the sort of product or service which you have to offer. A lot of website owners don’t know that the keywords that they use for their business are not necessarily the ones that all of their potential customers may be using. For example, if you are a plumber in Melbourne, you probably have optimised your site for a key phrase along the lines of “plumber Melbourne”. This is a good idea and I’d do so myself. However, there are an awful lot of people searching with phrases like “cheap plumber Toorak” or “fix broken tap” among others. If you have a blog, you can post entries regularly focused on different keywords and key phrases depending on the specific topic you are writing abut in your post.
Suppose you have a plumbing business in Newyork. There are a lot of people searching Google for “plumbers Newyork” and I would also concentrate on this keyword first. However, a lot of these people are looking for “cheap plumbers Toorak” , “fix broken tap” and other terms. With a blog, you can post regularly using different keywords depending on your subject.
What does this all mean? It means that your site will begin to climb up the search engine rankings for many different search terms, giving you a lot of added traffic. Over time this traffic can really add up. Assuming you have a blog, how do you create all of this content you’ll need? There are a few ways to do this:
1. Hire Someone To Write It For You. There are many places where you can find freelance writers to come up with your content, including Guru.com and Elance.com. If your aim is to become influential in your niche, you may have to rework the content which these writers produce for you. You can also be very specific in what your criteria for the work they produce for you are.
2. Recycle Content. Recycle other contents such as newsletter articles, brochure content, other email documentation, or other types of contents that exists in your organization but are not published widely. By doing this basically you’re leveraging existing content to reach a wider audience and basically get more bang for your buck for the content you’ve already generated.
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